Developing a timeless identity for a limitless Brazilian start-up


SmartCondo is a São Paulo-based condominium administration startup with an innovative idea and exceptional service. The CEO sought me out to create a brand that was modern, conveyed security, and represented trustworthiness.

To capture the idea of flexibility and opportunity, I explored symbols and shapes that would best convey those concepts in the logo. After many sketches and refinements, a fusion of 3 elements emerged: a house, the infinite symbol, and the “condo” initials.

The final logo design is characterized by its organic curves and minimalist color palette, conveying the concept of unlimited possibility and the safety their service provides.The client was always on the loop during the entire process and was very pleased with the result of all the work we did together. Coming back many times for other design needs.

Creative Direction and design: Glauco Lima