Some projects begin with a brief. This one began before the company had a name.

Galop Capital (formerly C13 Investments) is an investment firm focused on high-value, long-term agricultural investments supported by technology that promotes environmental preservation. With a full strategic repositioning underway, I was brought in to lead the renaming and build the brand from the ground up.

Naming
‍The firm sits at the intersection of two worlds: precision finance and land-rooted agriculture. The name had to belong to both without being forced into either.

After extensive brainstorming, we landed on Galop Capital. The word evokes movement, controlled power, and elegance. It works in finance (decisive, forward) and in agriculture (an animal mid-stride, grounded in nature). Strong. Simple. Instantly memorable.

Logo
The visual identity needed a symbol that could bridge the same two domains as the name. The answer was the chess knight, a piece that encodes strategy, lateral thinking, and intellectual precision on the finance side, while being unmistakably an animal in motion on the agricultural side. One mark. Two readings. Neither forced.

Typography
The type system was built on deliberate contrast: Playfair Display for classical gravitas, paired with Fauna One for its modern, organic structure. Together they mirror the brand's dual nature without requiring explanation.

Color Palette
Most financial brands default to navy and grey. I wanted something that felt like Brazil and money simultaneously: rich and somber, but alive. The five-color palette was built around that tension, with each color named after a Brazilian region:

The naming wasn't a stylistic choice. It was a strategic one. It grounds an investment firm in Brazilian identity at a moment when the firm is positioning around Brazilian agricultural land. Every color tells part of the story.

Outcome
One of my favorite projects, not because of the aesthetics, but because every element earned its place through logic. The client agreed.
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‍Role: Design Lead
Design Assistant and Copywriter: Beatriz Oliveira