Designing a sign up process so intuitive even a dog can do it. (Not really)


ElevenChimps is a startup that sells customized, natural food subscription for your dog. Attending to your pet’s unique needs and health conditions. All the diets are defined by expert vet nutritionists.

Due to the complexity of the entire sign up and customization journey, the entire process was extremely long and confusing. So that challenged us to work together: the design (me), business unit, vets, and developers.

It was months of back and forth until we designed in a faster, more intelligent, and more intuitive process that has a clean UI that matches the brand.

UX/UI Lead: Glauco Lima