Marfinite has been manufacturing plastic products for Brazilian homes and industries since 1961. Six decades of innovation, consistent quality, and market presence, but a brand that had aged out of representing any of it. The brief: build something modern that honors the legacy without being trapped by it.

The Functional Constraints
‍This project had design system thinking built into the brief. The new identity needed to be modular (adaptable across a wide product range without losing coherence), flexible (scalable from a product label to a trade show wall), and system-first (not a single logo, but a family of marks that work independently and together).

These aren't aesthetic goals. They're engineering requirements applied to a brand. The same constraint logic I use when designing component libraries for digital products.

Design Approach
‍Modularity was expressed through asymmetrical logo structures with interchangeable components. A visual language with rules, not a fixed image. Any configuration of the system reads as CNEI.

Flexibility was embedded through organic curves and elongated lines suggesting elasticity, referencing the material properties of the products themselves without being literal about it.

The Logo System
After an extensive sketching and shortlisting process, the final identity shipped as a three-tier system:
‍
- Primary mark for main brand applications
- Secondary mark, a compact variant for medium-scale contexts
- Tertiary mark, a simplified icon for product labeling, embossing, and small-format use

The system is designed to be operated by any designer without needing constant guidance. The rules are embedded in the components.

Secondary

Tertiary

Outcome
A brand identity that respects 60+ years of industrial history while performing at the level a contemporary market requires. Scalable, modular, and built to last.

Role: Lead Visual Designer